Where Amazon hides one of its most powerful tools
Amazon Ads bulk operations live inside Seller Central (or Vendor Central, with a slightly different layout), but they're not on the main advertising landing page. The link is tucked two clicks deep, and the path has changed at least three times since 2020. This article walks through where to find them in the current 2026 interface, what to do if your account doesn't show the option, and a few quirks of access that catch people out.
The current path in Seller Central
From the Seller Central home page:
- Click Advertising in the top navigation. A dropdown appears.
- In the dropdown, click Campaign Manager. This takes you into the Amazon Ads console.
- In the left-hand sidebar of the ads console, find Bulk operations (sometimes labeled Bulk sheets or under Tools → Bulk operations depending on the version of the UI you're seeing).
- Click it. You're now on the Bulk Operations page.
On the Bulk Operations page itself, you'll see two main sections: Custom spreadsheet for bulk operations (where you download the file), and Spreadsheets for upload (where you upload). They're often separated by a tab or radio buttons. Both are on the same page.
If the Advertising tab isn't visible
Two reasons the Advertising tab might not appear in your top nav:
- You're on a Seller Central account that doesn't have Amazon Ads enabled. Some new seller accounts need to opt into advertising before they see the menu. Go to Settings → Account Info → Advertising, or click the Advertising link in your seller welcome materials, and complete enrollment. This is rare for established sellers.
- Your user account has restricted permissions. If you're a secondary user on someone else's Seller Central account, the primary account holder may have disabled advertising access for your role. Have them check User Permissions in Settings.
Vendor Central is slightly different
If you're a vendor rather than a seller, the path is:
- Sign into Vendor Central.
- Hover over the Reports or Marketing menu (varies by region) and find Amazon Advertising.
- This opens the Advertising console, where the sidebar is the same as in Seller Central.
- Find Bulk operations in the sidebar.
Vendor Central and Seller Central use the same advertising console once you click in. The only difference is the path to get there — Vendor users go through a slightly different parent menu.
What you can do on the Bulk Operations page
The page has two main functions:
Download a custom spreadsheet. Pick a date range (the maximum is usually 60 days, sometimes 90 depending on the account). Pick which ad products to include (Sponsored Products, Sponsored Brands, Sponsored Display, or all). Pick whether to include performance data (impressions, clicks, spend, sales, ACoS) or just the structural data. Click Create spreadsheet. After a minute or two, a download link appears at the bottom of the page.
Upload a spreadsheet. Drag and drop, or click to browse, the .xlsx file you want to upload. Amazon validates the file as you select it. If validation passes, the file enters a processing queue (usually a few minutes; sometimes longer during peak hours). When processing finishes, you get a result file showing per-row success/failure.
Both functions live on the same page, so once you've found Bulk Operations, you don't need to navigate further.
A few quirks worth knowing
- The date range affects what you get, not just what you see. If you pick a 7-day date range with performance data, you get 7 days of impressions/clicks/spend per row. If you pick 30 days, you get 30 days. The structural data (campaigns, ad groups, etc.) is the same regardless of range — but the included performance data depends on it. For bid adjustments, longer ranges (30 days) give better signal than shorter (7 days).
- Custom spreadsheet generation has a cooldown. Amazon doesn't let you generate spreadsheets faster than every few minutes per account. If you click Create spreadsheet twice in quick succession, the second click is queued behind the first.
- Downloads don't include archived entities by default. If you've archived campaigns you want to see, look for an "Include archived" toggle (it's usually in a "More options" expander on the download form).
- The file format is always .xlsx. CSV is not offered, despite the underlying data being tabular. The reason is that Amazon's bulk format uses formulas and validation rules that CSV doesn't support.
- Large accounts take longer. If you have hundreds of campaigns, the download generation can take 5+ minutes. The page refreshes automatically when it's ready; you don't need to babysit.
Bookmark it once you find it
Because the path has changed multiple times and may change again, the most reliable way to get back to Bulk Operations is to bookmark the URL once you're on the page. The URL pattern looks something like:
https://advertising.amazon.com/cm/bulksheets?entityId=XXXXXXXThe entityId parameter identifies your account, so the URL is account-specific. If you manage multiple seller accounts, you'll have a different bookmark per account.
What if you don't see the option at all?
Some accounts in some regions have temporarily had Bulk Operations missing from the UI. This is usually one of three things:
- A regional rollout delay. Amazon occasionally rolls out new bulk-sheet features region by region. If you're on a non-US marketplace, your interface may lag behind the US by a few months.
- A new account in a learning period. Accounts that recently signed up for advertising sometimes don't see bulk operations until they've run at least one campaign for a few weeks.
- A UI A/B test. Amazon occasionally tests new UI layouts on a fraction of accounts. The features still exist; they may be in a different sidebar position or under a different label.
If you've checked all of the above and still don't see Bulk Operations after a few weeks of having an active ad account, contact Amazon Advertising support. The feature is universally available to active advertisers.
Now what?
Once you've found the page and bookmarked it, the next two natural reads are:
- Anatomy of a bulk sheet — what's actually inside the file once you download one. The column structure, the entity types, the relationships.
- Creating a Sponsored Products Auto campaign via bulk sheet — your first hands-on walkthrough of building a campaign from scratch.
And if you're managing more than a handful of campaigns, BulkSheet Pro reads downloaded bulk sheets and produces optimized updated sheets, recommendations, and new campaign creates — entirely client-side, no upload of your data to anyone. Try it free →